Adizio Rebrands as Admedo, Launches Self-serve RTB Platform
- Tuesday, January 28th, 2014
- Share this article:
Adizio has rebranded as Admedo, in order to reflect its new direction as it launches a self-serve display advertising platform.
The companys main offering was previously an RTB platform, but the new launch is intended to bring those capabilities, including retargeting, CPA optimisation and machine learning, to small and medium-sized businesses. 
“Our platform empowers companies of all sizes with the tools and capabilities they need to create profitable online ad campaigns from start to finish with any budget,” said Admedo CEO Nick Moutter. “By bringing more advertisers into the rotation and utilising advanced machine learning technology, we can greatly improve the relevance – and therefore success – of advertising efforts.”
