Mobile measurement and fraud prevention firm Adjust has raised $227m in its latest round of funding, bringing its total financing to $250m. The round was led by Eurazeo Growth, Highland Europe, Morgan Stanley Alternative Investment Partners, and Sofina.
Adjust intends to use the funding to expand its product suite, so that it can offer a single platform to cater to all marketers’ needs. It will also look to increase its presence in new and existing markets.
“This latest round of funding will be instrumental as we continue to unify brands’ marketing efforts, making marketing simpler, smarter and more secure. The investments we make in our product will further empower our clients to move the needle in their markets, as we become mobile’s definitive growth engine,” said Christian Henschel, co-founder and CEO at Adjust. “Alongside our existing investor Highland Europe, we’re pleased to welcome Eurazeo Growth, Morgan Stanley Alternative Investment Partners and Sofina on board who share our goal and will play a fundamental part in accelerating our growth strategy.”
Adjust, which now employs more than 350 people in 15 offices around the world, boasts clients including NBCUniversal, Zynga, Pinterest, Procter & Gamble, Tencent Games, Manchester United, and Universal Music Group.
The funding comes on the back of a busy six months or so for the company, which has seen it acquire data aggregation platform Acquired.io and cybersecurity startup Unbotify, as well as form a strategic partnership with marketing agency Adways and acquire its attribution tool.