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Adjust inks strategic partnership with Adways, buys its attribution analytics tool

Tyrone Stewart

Adjust AdwaysMobile measurement company Adjust has penned a deal with Adways, a Japanese mobile marketing agency, that will see Adjust acquire Adways’ attribution analytics tool, PartyTrack. The deal, of which the financial terms have not been disclosed, will also see Adways gain access to Adjust’s solutions.

Adways will use the partnership to provide analytics tools and services, including Adjust’s measurement and fraud prevention solutions, to its clients. Having debuted in the Japanese market in 2014, Adjust hopes to strengthen its position in the nation with his latest deal.

“Adways and Adjust share a common vision: to unify advertisers’ marketing activities and offer best-in-class solutions to our global client bases,” said Naoki Sassa, country manager Japan at Adjust. “I’m delighted to start working together with Adways and look forward to growing our long-term partnership.”

Adjust’s partnership with Adways – and acquisition of PartyTrack – is part of its ongoing mission to build globally. It comes not long after Adjust acquired cybersecurity and artificial intelligence startup Unbotify in January, and just two months after it purchased multi-campaign management SaaS provider Acquired.io.

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