Adlook has announced the appointment of Luca Filardo as its new Chief Revenue Officer (CRO).

The move comes as the company continues to scale its operations and introduce industry-leading innovations in programmatic advertising.

In his new role, Filardo will spearhead Adlook’s global revenue strategy, overseeing how the company generates, expands, and delivers value across international markets and business lines.

Filardo has already played a significant role in Adlook’s commercial evolution and international growth. Currently, he leads the integration of products, teams, and go-to-market strategies across regions in a bid to offer a more unified and scalable client experience worldwide.

“Luca’s promotion marks an important next step for Adlook,” said Kuba Kossut, Global CEO of Adlook. “His ability to connect platform execution with client outcomes makes him the right leader to steer our global revenue strategy as we continue to grow and innovate.”

The leadership shift comes at a time of strong momentum for Adlook.

The company has recently rolled out a series of forward-looking innovations, including its Socio-Demographic Accuracy Report, advanced Audience Solutions, and pioneering applications of Deep Learning in the programmatic space.

“I’m incredibly excited to step into this role at such a transformative moment – not just for Adlook, but for the industry as a whole,” said Luca Filardo, Chief Revenue Officer. “As we evolve our structure and unify how we bring products and teams together, my focus will be on driving clarity, consistency, and outcomes for our clients globally.”