Admix, an In-Play advertising company has teamed up with mens health charity, Movember to launch a series of targeted ads to reach highly engaged male gamers. 

In-Play ads featuring Movember’s iconic ‘moustache’ branding will be placed natively within mobile games across a variety of genres played by the charity’s target audience of men aged between 20 and 39.

Ultimate Car Driving Sim, Traffic Tour, Drive Ahead and TiMX are among the popular games that will see ads digitally injected into gameplay, with the aim of driving awareness for Movember and its mission to help men live happier, healthier, and longer lives.

“We were thrilled to collaborate with Admix to get the men’s health message out to our gaming audience. Over the years, we have been humbled by the worldwide support for Movember from the gaming community,” said Global Director, Innovation at Movember, Dan Cooper. “One of the ways we approach our men’s health mission is to ‘go to where men are’. This means that communities and spaces where men are already active and reachable, like gaming, are communities that play a key role in helping to create lasting change for our cause areas of men’s mental health and suicide prevention, prostate cancer, and testicular cancer. We’re looking forward to continuing in this space in the years to come.”