CPAAS - SAP

AdMob Campaign Boosts Game's App Store Ranking

David Murphy

Zattikkas Finger Frenzy game has raced up the UK App Store ranking with the help of an ad campaign on mobile ad network AdMob. The iPhone-focused advertising campaign pushed Finger Frenzys position from within the 100s to number 24 in just a few days.
Following the successful launch of the game with an Apple Whats Hot co-promotion at Christmas, the number of downloads and popularity level declined sharply. With 140,000 apps currently available in the App Store, Zattikka found it difficult to get its paid-for app noticed. To achieve its objective of breaking into the UKs top 25 paid games, Zattikka turned to AdMob to help propel Finger Frenzy back into the App Store rankings and increase public interest.
Zattikka used AdMobs cost-per-click text and tile ads, which send users directly from the ad to the apps download page. With just one click, consumers were able to buy the game, which challenges them to type the alphabet as quickly as possible.
The campaign concentrated on the 3G and 3Gs iPhone and iPod touch handsets, reaching consumers in the UK across more than 3,000 iPhone apps in AdMobs network. To provide transparency to the consumer and ensure qualified clicks, the 0.59 game price was highlighted.
 We turned to AdMob to re-ignite download activity, and our campaign resulted in an immediate increase in downloads, and an even higher ranking impact than the Whats Hot placement we previously held in the UK App Store says Matt Spall, Head of Product Development at Zattikka.
Thomas Schulz, Managing Director at AdMob, EMEA, notes that with nearly 38,000 apps added to Apples App Store so far in 2010, and millions downloaded every week, it is becoming increasingly difficult for developers to grasp the attention of consumers.
"The Finger Frenzy campaign is a fantastic example of how developers can employ mobile advertising to improve sales of their applications, he says. Mobile advertising benefits both consumers and developers, as the ads help consumers find new apps, and developers can devote more time to creating and updating their apps." 

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