Mobile ad network AdMob has appointed Thomas Schulz to the role of Managing Director of Europe. He will replace Russell Buckley, who has been promoted to Vice President of Global Alliances. The move follows the companys plans to expand its global footprint after securing $15.7 million (10.2 million) in Series C funding last month.
In his new role, Schulz will be responsible for the companys strategy and operations across Europe. Previously, he held Pan-European senior business development positions at Overture Services and Yahoo! Search Marketing, as well as general management positions in start-ups, such as the Idealab! backed company dotTV. Prior to working at AdMob, he advised the CEO of Rambler Media in Russia, on strategy, and successfully negotiated complex multi-million dollar deals with global Internet players. He has top-level experience in the e-commerce space, including knowledge of the key players, industry structures, and technology platforms.
Buckley, who has been involved in mobile marketing for as long as the sector has existed, was AdMobs first employee, and is also the current Global Chairman of the Mobile Marketing Association. In his new role, he will be responsible for working with strategic partners worldwide, while continuing his work as an ambassador for the industry.He says:
Im delighted to be able to hand over AdMobs European operations at such a high point for the company. I have every confidence that Thomas and his team will build on our great successes to date. At the same time, Im looking forward to my new position and helping to take AdMob to the next level.