AdMob Hires ex-YouTube Ad Veteran

Former YouTube Vice President of Sales Tony Nethercutt has joined mobile advertising network AdMob to serve as Vice President of Advertising Sales. Nethercutt plans to broaden the companys global advertiser base, which currently counts hundreds of advertisers, from Fortune 100 brands to mobile commerce start-ups.
Nethercutt has over 20 years of advertising and traditional media sales experience, and is a leading proponent of new model interactive/digital advertising.  He recently navigated advertising sales success during a hyper-growth stage for Google-acquired YouTube. Considered by the industry to be an expert in targeting, he has helped evangelise best practices for media and creative throughout his career, working for successful start-ups and major media companies in both the online and television advertising business. 
At AdMob, Nethercutt will build out various revenue models and sales teams, leveraging
the high-growth start-up experience he gained while successfully doing the same for YouTube, part of Sequoia Capitals investment portfolio, which also includes AdMob.
We are excited to have Tony as an addition to the AdMob sales team, says AdMop Founder and CEO, Omar Hamoui. His experience in representing both interactive sites and television stations in a similar model to the way AdMob works with mobile web sites is a big plus for the company.
Nethercutt spent four years at Yahoo, most recently working as director of Media Strategies. Prior to that, he was VP of business for Carat Interactive, and for several years he managed the DoubleClick Network Sales office in San Francisco. His television advertising experience includes managing the San Francisco office for New World/Fox Television Sales, doing local sales for both KGO-TV/ABC and KGTV/ABC, and national spot sales for both MMT and Storer Television Sales. Nethercutt earned his BS degree in business administration from the University of Southern California.
Over the past two decades I have been able to identify winners in their early stages, and I see that potential in AdMob, says Nethercutt.  I am looking forward to educating and co-developing effective mobile strategies for Fortune 100 brands, advertising agencies and new media marketers.

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