Mobile ad network AdMob aims to address one of the biggest challenges facing iPhone application developers with todays launch of the AdMob iPhone Download Exchange. This new service gives developers a way to increase consumer awareness and downloads of their iPhone applications. AdMob already works with a network of more than 1,000 iPhone applications to help them effectively monetise and engage with consumers.
AdMob has leveraged the capabilities of its mobile technology platform to enable the new AdMob iPhone Download Exchange to drive application downloads for developers in a new way; maximise the effectiveness of exchange ads by ensuring they only run on devices that do not already have the same application installed, as well as by targeting the correct Operating System (OS) version, geography, and device (iPhone vs. iPod touch); simplify the ad creation process by automatically developing the ad creative; provide reporting on the ad impressions allocated by developers to the exchange and the number of downloads generated; and give developers detailed control over the ratio of exchange ads to paid ads running in their application.
iPhone developers are clamouring for new ways to increase consumer discoverability of their applications, says AdMob CEO, Omar Hamoui. Everyone we talk to tells us the same thing, making this a great opportunity for us to extend another valuable service to developers. So starting today, application developers in AdMobs network can allocate a portion of their ad inventory to our new iPhone Download Exchange and begin helping each other drive downloads.
AdMob will allocate Download Exchange ad inventory among the exchange members based on the quantity and quality of the inventory each member contributes, as well as what it calls the installiness of an application. AdMob will closely monitor and optimise the exchange to deliver the best possible results for all members.