AdMob Looks to the East

Mobile advertising marketplace AdMob has announced the opening of a new East Coast headquarters in New York City, AdMob East, to serve growing interest in mobile advertising among New York-based agencies. The office will be led by two AdMob Sales Directors, Adam Schneider and Robyn Borok, who between them have over 35 years of TV, radio, print, interactive and mobile advertising experience. 
AdMob says it has experienced dramatic growth as mobile Internet usage has skyrocketed. The company has observed marked increases in the number of campaigns, as well as in the average size of budgets available for mobile marketing,  and says it is expanding its East Coast operations in response to growing demand from agencies and brands.
AdMob sells mobile ads on behalf of over 3,000 publishers, including branded sites like AccuWeather, CBS and ESPN and innovative mobile content companies such as Peperonity, ItsMy, Mocospace and Fotochatter. AdMob began building a full-service sales organization in late 2006 to complement its online self-serve marketplace. The AdMob Sales organization is now more than a dozen people strong in San Mateo, Los Angeles, New York and London.
Marketers are increasingly extending their campaigns to mobile, and we want to be available to guide them through best practices, says AdMob Vice President of Sales, Tony Nethercutt. We are deepening our presence in New York to better support agencies and brands as they ramp their mobile marketing efforts.
AdMob recently passed the two-year anniversary of the January 2006 launch of its online mobile ad marketplace. In the past two years, the company has served over 15 billion ads, including over 2 billion in December 2007 alone.

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