Mobile advertising network AdMob has revealed that it has served its 20 billionth advertisement, making it the first mobile advertising company to hit this milestone worldwide. The companys monthly impressions have grown from 500 million ads per month a year ago to 2.5 billion advertisements per month today. This, the company says, demonstrates both the electric pace of overall mobile web browsing worldwide and the growth of the AdMob network of sites.
AdMobs 20 billionth ad impression was from financial services conglomerate HDFC. The ad was served in India at 1:56am UTC on Tuesday, 25 March, while a visitor was browsing Cricinfos mobile web site on a Nokia N70.
This is an exciting milestone, but were most encouraged by the progress weve made on the underlying platform and technology that powers our marketplace, says AdMob Founder and CEO, Omar Hamoui. Our relevance and optimization efforts led by our team of statisticians and researchers have already yielded double digit gains in our ability to monetize our publishers sites. Im very confident that over the next two quarters we will be making significant product enhancements and releasing entirely new solutions that will further unlock the true potential in mobile.
AdMob has grown its ecosystem on the back of technology built to optimize relevance and targeting for the mobile environment. Hundreds of advertisers create and run ads through the marketplace on www.admob.com every day, and AdMob serves ads to mobile web users in over 160 countries daily. AdMob recently launched a Japanese language version of its online marketplace to serve the Japanese market, which is among the most developed country markets for mobile web browsing.
Brian Bos, SVP, Convergence Director of Mindshare – Team Detroit, which buuys mobile ad inventory for a number of clients says:
Ford believes mobile marketing is an important and engaging way to reach consumers. AdMob has provided us with an efficient and highly targeted way to engage potential customers in the mobile environment. We congratulate them on their momentum and leadership in this medium.
AdMob publishes network statistics on countries and devices on a monthly basis. You can see the stats here.