AdMob Publishes November Stats

Mobile advertising network AdMob has published its AdMob Mobile Metrics report for November. The report reveals that in the US 8% of total requests to the AdMob network in November were on made on wi-fi networks, up from 3% in August. 42% of iPhone requests were made from wi-fi, notably higher than most other wi-fi-capable phones, which average between 10 and 20%.
Similarly, in the UK, 8% of requests in November were on wi-fi networks, up from 4% in August. After the iPhone and iPod Touch, the Nokia N95 and other N-series phones are the leading wi-fi devices.
The G1 (HTC Dream) generated 15 million requests in November and already represents 7% of all T-Mobile traffic. Android had a 2% share of Smartphone operating system traffic in the US.
You can see the full report here.
AdMob has also revealed that device targeting is now live on AdMob.com, enabling brands to target mobile ad campaigns to the devices that are most relevant for their business. Theres more information on this here.

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