Mobile ad network AdMob has revealed that it served more than 35 million ads on the iPhone during the month of August. The companys new rich media ad units designed for the iPhone have been live for just over a month and now have a reach of more than 100 million impressions worldwide each month. Ads on the iPhone deliver strong engagement for advertisers, says AdMob, with, on average, triple the already-high clickthrough-rates seen on mobile.
The iPhone clearly demonstrates how mobile advertising is evolving to become a rich, interactive environment for advertisers to engage with consumers, says AdMob CEO, Omar Hamoui. Advertisers want to reach this valuable audience of consumers on the iPhoneWe are seeing a real impact across our larger mobile ad network as advertisers discover mobile through the iPhone, run successful campaigns and come back again with even more of their budget.
Brands that have run campaigns on AdMobs iPhone network include EA Mobile, Toshiba, CBS News and Land Rover.
Land Rover wanted to reach the valuable audience of consumers on the iPhone and AdMobs new iPhone-specific ad units allowed us to create a uniquely engaging campaign, says Joao Machado, Associate Media Director at MEC Global. AdMob brings the quality reach and built-for-mobile technology that makes it easy for us to connect with our target audience on their iPhones.
AdMobs new iPhone ad formats take advantage of the context and capabilities of the device to blend graphical display ads with one of eight iPhone-specific actions such as one-touch access to the App Store; maps to view relevant locations; audio to listen to content; or the ability to view video.
The ads are designed to function in either the browser environment or native applications built for the iPhone, and come in both brand and performance formats. The two most used iPhone-specific ad actions in the first month were one-touch access to the Apple Apps Store and video playback.
AdMob served its first ad unit on an iPhone in September 2007 and launched its new global iPhone ad marketplace with ads specifically designed for the device in July 2008. AdMob has served more than 38 billion ads in 160 countries and territories since the company was founded in 2006, including more than 3.6 billion ads in August 2008. More than 5,500 publishers are a part of AdMobs network worldwide.
AdMob has also announced the first members of the companys $1 million (570,000) Developer Program to fuel the growth of a new wave of mobile publishers. Loopt, Stitcher, Tapulous, Pandora, iRovr, Avantar, Trism, Wixi, AppCubby, and TinyPictures (Radar) have all been selected and will receive $5,000 in AdMob advertising credit to acquire traffic for their web site or application. Developers can apply to be included in the program here.