Programmatic Lunch

AdMob Sings Up Mobile Community

David Murphy

Mobile ad network AdMob has signed an exclusive deal with Peperoni, the company behind the worlds largest mobile community, peperonity.com, that will see AdMobs ads displayed on more than 200 million pages per month across the globe.

AdMob has been working with Peperoni since mid-2006 and has been its principle advertising partner ever since. However, the new deal signals the end of Peperonis advertising test phase and confirms its future strategy.

Were delighted to announce our ongoing partnership with AdMob, says Marcus Ladwig, Founder and COO of Peperoni. Weve experimented with the mobile advertising solutions of eight companies operating in this area and Im confident that weve chosen the best partner in terms of performance and long term revenue for Peperoni.

The deal means that AdMobs advertisers, including Coca-Cola, Adidas, Teletext and LG will enjoy guaranteed and exclusive access to the peperonity.com network, which is growing at more than 20% per month. peperonity.com is used by 10 million unique visitors per month and enables mobile users with no programming knowledge to design their own mobile page layout, run blogs, and chat with other members within the community. It will soon enhance its service with support for buddy lists and full video streaming.

AdMob is already the largest mobile advertising network in the world, serving more than one billion ads every quarter says AdMob European Managing Director, Russell Buckley. Were really pleased with this partnership as it brings our advertisers exclusive access to one of the largest mobile communities around.

AdMobs network now consists of more than 1,700 publishers of mobile web sites running AdMob advertising campaigns on a revenue share basis. Becoming a publisher is a quick and easy process involving cutting and pasting automatically generated code, available on the AdMob website www.admob.com into website templates.