Masterclassing

Admoda On The Up

David Murphy

Mobile ad network Admoda says it is enjoying continued growth, despite the economic downturn, with October 2008 being its biggest month ever. The company reports that it is cash flow-positive and profitable, and enjoys a 90% re-book rate from its advertisers.
The companys adult mobile ad network, Adultmoda, designed for advertisers and publishers targeting over 18s, has also seen month by month growth, and according to Terry Jackson, CEO of Mobvision, the company behind Admoda and Adultmoda, now works with virtually all the leading adult and gaming brands who are operating on mobile. He says:
Mobile advertising is not merely about mobile web banners and text ads, however banners and text ads are proving to be the delivery mechanism of choice in today's market. This is clearly demonstrated in our growth. We are extremely pleased to see a continued increase in the number of companies using our solution to both monetise their sites, and to deliver the right people to their mobile campaigns."