MobVision has announced the integration of a new suite of tools into Admoda, its mobile ad serving and ad management platform, allowing advertisers to maximise the current potential of mobile Internet advertising beyond any other offering on the market, according to the company.
Admoda can now run bespoke graphical ads; hybrid animated banner/text ads with supporting text below; animated banners; static banners; text ads; and landing pages – all on a CPC or CPM basis.
Other tools include sophisticated handset/country targeting options; multiple campaign creation; and the ability for advertisers to specify when, and how quickly, campaigns are delivered. Platinum advertisers can run the ads run-of-network or choose which publishers display their ads.
A single online interface provides advertisers with a wealth of information, their campaign statistics, and all the tools they need to create and optimise their campaigns. Mobile Internet and Java application publishers can integrate a range of non-competitive targeted ads in a way that suits their design, technical, and business strategy.
At the heart of our strategy is the need to deliver the user a call to action via an ad says MobVision CEO Terry Jackson. The fact that we can offer such a variety of ads all on a CPC or CPM basis, along with extremely competitive pricing, landing page creation, B2B packages, and separate solution for campaigns aimed at over-18s, means that Admodas offering to the market is unique, compelling, and fine tuned to maximise ROI.