Making Science

Admoda Selects Bango Analytics

David Murphy

Mobile ad network Admoda, which serves 1 billion ads per month globally, has partnered with Bango to offer its advertisers key metrics to measure the success of their mobile ad campaigns.
Bango Analytics enables Admoda advertisers to accurately identify, track and build a profile of each unique visitor, rather than simply measure the number of visits.
Bango's unique user ID creates an accurate picture of real visitors from anywhere in world, tracking repeat visits and enabling mobile advertisers to create a clear picture of buying patterns and trends.

The ability to measure mobile advertising response rates and pinpoint where to effectively invest advertising spend is essential for our advertisers, says Admoda CEO, Terry Jackson. Quality analytics allows advertisers to fine tune their sites and optimise their ad campaigns with a view to maximising ROI. Bango Analytics will provide our clients with a comprehensive picture.

Admoda focuses on delivering targeted ad campaigns for mobile-ready brands such as 4info, Minick, , Shozu, Buongiorno and Gameloft, and has a separate solution, Adultmoda, suitable for adult and gambling companies. Admoda says that Adultmoda is the only adult mobile web ad network in the world, and serves millions of adult and gaming ads each day on a global basis.

Advertisers can run targeted mobile web ad campaigns, on a CPM or CPC basis, using banners or text ads. Publishers can also monetise their mobile traffic by running text ads and banner ads on their pages to maximise the revenue generated.

Mobile advertising is an important element in driving traffic to mobile sites and creating brand awareness, says Bango CEO, Ray Anderson. Companies like Admoda provide a key service to drive mobile web activity and Bango Analytics adds greater insight and clarity to make measuring results simple.

Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the Analytics service in minutes and start to use it free of charge. You can try it for yourself here.