Ad-tech company Adnami has announced a partnership with AutoScout24, the largest pan-European online car market. The new collaboration includes certifying AutoScouts24’s site, which has over 30m monthyl users, for running high-impact formats programmatically.

Adnami’s tech gives publishers, agencies and brands greater value, transparency and control of their high-impact campaigns. The company has grown from six employees to over 30 in the past year. This partnership opens up for new and more collaborations in the DACH region, and enables advertisers to promote themselves via attention-grabbing, premium formats on one of Germany’s largest sites.

AutoScout24 has, since 1998, offered private consumers, car dealers and co-operation partners a comprehensive digital platform for trading cars online. Today, its site has over 30m monthly users, and is the leading online car classified platform in Europe. With this new partnership, Autoscout24 will be able to offer mobile midscrolls and a custom dynamic sidebar-format that catches eyeballs while scrolling through the site.

“We’ve seen an increased demand from agencies and advertisers to offer more premium formats on our site, and especially now when we are approaching ‘the demise of third-party cookies’” said Vaughan Belhamine, Vice President Media Product at AutoScout24. ”We believe that more advertisers will turn to local and/or niched-media, which could increase demand on our site from premium advertisers. We’ve been looking for a partner that can provide us with high impact formats, without the complexity or need for IO-deals. We choose to work with Adnami because they could deliver the formats we wished for, while being flexible and coherent with our needs.”

From Adnami’s side, International Sales Director Mie Borg has led the project. She said: “High impact is already a well-known format for car brands, most likely due to the importance of brand advertising. Working with AutoScout24 is not only an innovative way of continuing standardizing high impact in the industry, across more markets, but also a way of offering premium formats to more advertisers in the DACH region. AutoScout24 is the perfect partner for us, as they are introducing us to new advertisers while being a sparring partner to improve our format portfolio.”