Adobe Announces App Store Subs and One Pass Support

Adobe has revealed that its Adobe Digital Publishing Suite will support both Apple App Store Subscriptions and Google One Pass for magazine and newspaper publishers. Currently available as pre-release technology, Adobe Digital Publishing Suite is already being used by global publishers to create and distribute their titles on tablet devices.

With 130 Adobe-produced titles available for purchase and download today, the company says the addition of subscription capabilities increases the business opportunity for publishers – including more than 3,000 publishers and content authors currently participating in the pre-release program for Adobe Digital Publishing Suite.

“The publishing industry has been eagerdo to deliver subscription editions of their magazines and newspapers – and our Digital Publishing Suite will support both Apple subscriptions and the Google One Pass service,” says David Wadhwani, senior vice president, creative and interactive solutions, at Adobe. “We think Google One Pass will open up the market for publishers, and that healthy competition between technology providers will ensure a vibrant future for digital publications. Whatever device readers choose, they can now expect a lot of great digital editions heading their way.”

Adobe Digital Publishing Suite supports a wide variety of payment methods, including free content; single issue purchases; and the ability for publishers to tie into their existing e-commerce and fulfillment mechanisms for print and digital bundling and other offers. In the latest pre-release of Adobe Digital Publishing Suite, there is new support for Apple App Store subscriptions when used with a publisher entitlement server. Adobe says that broad support for Apple App Store subscriptions and Google One Pass will be available “in the very near future”.A