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Adobe unveils first Magento Commerce Cloud integrations following acquisition

Tyrone Stewart
Jason Woosley Adobe Magento
Jason Woosley, VP of commerce product & platform for Adobe's Experience business (Magento/Adobe)

At the Magento Live Europe event in Barcelona, Adobe has provided an insight into just how its acquisition of Magento earlier this year will result in integrations from the eCommerce platform’s Commerce Cloud into Adobe’s own Experience Cloud.

The first integrations between the Adobe Experience Cloud and Magento Commerce Cloud are aimed at enabling enterprises to create engaging and personalised shopping experiences.

The early integrations include integrating the Commerce Cloud with Adobe Experience Manager to enable enterprise companies to create and manage shopping experiences across every touchpoint; an integration with Adobe Sensei-powered Adobe Target, which is designed to enable companies to optimise and deliver relevant shopping experiences; and the introduction of predictive analytics in Adobe Analytics, also powered by Sensei, to help businesses identify patterns in consumer behaviour.

“Adobe Experience Cloud is now a one-stop shop for enterprise businesses to deliver amazing experiences, create loyal customers, and transact where their customers are on brand every time,” said Jason Woosley, VP of commerce product & platform for Adobe’s Experience business, speaking at Magento Live Europe.

At the event, Adobe also unveiled the latest version of Magento Commerce – Magento 2.3 – which underpins the Commerce Cloud.

On the upgraded platform, Adobe said it would be “doubling down” on progressive web applications (PWA) and would be doing so with the Magento PWA Studio, enabling merchants and developers to create fast mobile experiences. Furthermore, it has launched Magento Payments, which enables merchants to instantly accept payments. It’s also added a new PageBuilder, introducing a drag-and-drop editing tool for site content; introduced Bulk APIs and Asynchronous APIs; and integrated with Amazon Sales Channel and Google Merchant Centre and Advertising Channels for Google Smart Shopping Campaigns.

Magento 2.3 will become generally available next month.