Adobe has launched the next generation of its Digital Publishing Suite, which aims to pioneer new ways for brands to create engaging mobile apps and deliver high-impact content to them.

The suite enables marketers and designers to easily repurpose existing content and create consumer-ready apps without the need to write code, removing the barriers that prevent many advertisers from embracing mobile channels.

“The new Adobe DPS makes it easier and more cost-effective to deliver beautiful, compelling mobile apps – the kind of apps that stand out from the competition and move brands forward,” said Nick Bogarty, senior director and head of digital publishing for Adobe. “Now, the creation of mobile apps can be entrusted to marketers and designers, the people who know their brand the best.”

The DPS includes seamless control over content, and is fully integrated with Adobes other management systems such as Drupal and WordPress, as well as supporting InDesign CC-based workflows and HTML design tools.

The suite also offers built-in analytics access for marketers, powered by the Adobe Marketing Cloud, which captures online and offline data and delivers retention analysis, acquisition tracking, funnel conversion and more.

“By putting development in the hands of creatives, DPS empowers us to generate stunning, content-rich experiences quickly and easily – something never possible with native development,” said Harry Segal, co-founder of marketing agency Segal Savad. “There is also tremendous comfort in using the flexible and intuitive tools we already know and trust from Adobe.”