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Adobe links up with Yext to drive discoverability for businesses

Tyrone Stewart

AdobeAdobe has teamed up with digital knowledge management platform Yext in order to help increase discoverability of businesses on the internet. Four Yext integrations have been launched with Adobe Experience Cloud, enabling businesses to use their brand data stored in Yext across the digital world.

Yext has launched integrations with Adobe Experience Manager, Adobe Campaign, Adobe Analytics, and Adobe Target. These integrations mean Adobe customers can leverage Yext’s data for use across websites, mobile apps, email systems, and Internet of Things.

“In the context of a changing customer journey fuelled by changing technology, businesses need to think strategically about how to structure the facts that consumers seek out about them in order to make themselves discoverable,” said Cody Crnkovich, head of platform partners and strategy for Adobe Experience Cloud. “We’re excited to bring the power of Yext knowledge to Adobe customers so that even more people can discover the compelling digital experiences they build with us.”

Howard Lerman, founder and CEO of Yext, added: “As search transforms from results to answers, the importance of structuring critical brand information to supply verified, direct answers to consumers is only continuing to grow. We are proud to collaborate with Adobe to provide new ways for brands to provide an excellent customer experience powered by intelligence.”