AdQuick completes $2.1 funding round to grow its OOH offering

Out of home ad platform AdQuick has completed a $2.1m (£1.6m) funding round, led by Initialized Capital, that will see the company expand upon its first year’s growth and improve the technology underlying its platform.

Specifically, AdQuick will be evolving its smart-planning algorithms to allow brands to better target their campaigns by geography, demographics, budget, market interest, and other factors. It will also be developing better campaign analytics to give customers a concrete understanding of their return on investment.

In a blog post published by AdQuick co-founder and CEO Matt O’Connor, Initialized Capital co-founder Alexis Ohanian who has joined the AdQuick board – said: “AdQuick has made it incredibly easy to buy and measure outdoor ads. I’ve been buying billboards since 2012; that’s how I first realized how difficult it was. We at Initialized have looked at a lot of other companies that claimed what AdQuick is actually doing (they were just static websites with the same inefficient model of phone calls and emails behind the scenes). This is what’s so impressive about AdQuick, they spoke to users and actually wrote software based on what they heard. The platform is only getting better while outdoor ads are only becoming more and more relevant.”

O’Connor himself said: “We started to streamline the cumbersome process of buying outdoor ads, which often involves multiple vendors in different markets who offer only a portion of what’s out there. We also wanted to create a first-of-its-kind performance tracking tool to give brands an accurate assessment of their campaigns.

“We’ve succeeded at both of these goals, and with this new round of funding and institutional support, we’re thrilled to bring new data and new ways of booking to brands looking to reach potential customers out in the real world.”