adsmobi has announced the launch of its new mobile media-buying platform. adsmobi has partnered with ad network aggregator Smaato and has access to Smaatos worldwide network inventory of over 2,500 publishers. The company says it delivers value to brands and mobile advertisers by providing targeted access to premium mobile inventory, consisting of mobile website publishers and mobile applications, including apps for iPhone and Android devices.
The adsmobi team is led by Managing Director Ramy Yared, who was formerly with Smaato and Buzzcity. adsmobi says it will provide advertisers with sophisticated targeting by location, demographics and channel category. It will also offer advertisers online access to analytics and performance data. 
