AdSpruce Unveils Video Ad Network for Smart and Feature Phones

AdSpruce has unveiled a mobile ad network that delivers location-based video content to both smartphones and feature phones.

The Native Ads Server brings together advertisers and content creators to deliver, track and click-enable pre-roll video adverts for any internet-enabled handset. The platform gives advertisers access to emerging markets with rich content, while it enables publishers to better monetise their videos.

The company began R&D on the platform in 2011.