Real-time data exchange Adsquare has announced a strategic alliance with Spanish mobile ad firm Adgage, which aims to accelerate the adoption and usage of mobile data for digital ad optimisation in Spain and Portugal. The agreement sees Adgage appointed as the exclusive reseller and representative of adsquare for these markets.
The partnership allows Adgage to offer Adsquare’s targeting, measurement and insights solutions to advertisers and their media agencies in Spain and Portugal, enabling brands to choose the most relevant audience segments and to measure visits in physical stores.
“The Spanish market is evolving rapidly and we expect the demand for audience data and sophisticated mobile products to increase dramatically over the course of the year”, said Vincent Tessier, general manager EMEA at Adsquare. “Adgage is the perfect fit for us, with great relationships with both the demand and the supply side of the market.”