AdStage Expands Twitter and Multi-account Functionality
- Monday, October 20th, 2014
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Advertising platform AdStage has expanded its platform to add native support for Twitter ads, along with advanced functionality for agencies and in-house teams managing multiple accounts.
AdStage has integrated Twitter ads into its advertising platform after becoming an official Twitter Marketing Platform Partner. The integration enables advertisers to create and optimise full-featured Twitter ad campaigns in AdStage, choosing from all possible campaign objectives and creative types, analysing performance and quantifying results as they would with any other campaign.
The multi-account management tools rolled out are an evolution in the platforms architecture that gives large advertisers and agencies the ability to easily group and manage distinct ad accounts across their portfolio of brands. The development transforms AdStage into a powerful management tool for advertisers with complex account structures, and gives them quick access to their account groups, as well as unlocking new performance dashboards that function across many levels of account structure.
“The UI of AdStage blows away any other ad management software Ive tested for our agency,” said Greg Shumchenia, social media strategist at Nail Communications. “It feels less like you need a programming degree to figure it out, and more like a well-thought-out interface designed for consumers to take quick action with minimal to no training.”