Adventori Launches Operations in the UK

Large_Logo-ADventori_Couleur_2015French ad tech startup Adventori has expanded its operations to London as it aims to grow its UK market share, using data to power real-time messaging delivered to specific users across a wide variety of digital platforms.

Adventori is one of Frances leading independent players in data-driven creative ad serving, and is already a preferred vendor of the several notable agency groups numerous successful independent trading desks, having worked with Ikea, Nissan, LOréal and Coca Cola.

The startups proprietary platform offers customers full-service campaign monitoring, from creating scenarios and placing data-driven ads to providing comprehensive creative reports. The firm aims to empower brands, creatives and media agencies to increase digital ad effectiveness across all formats and devices.

To lead the UK team and expand operations in the country, the firm has appointed Will Bishop as UK country manager. Bishop, formerly of Specific Media, has over 10 years experience in digital, and has worked with MSN, AOL and Factory Media.

“I am delighted to have joined such a fantastic team at such an important time in our industry,” said Bishop. “Over the past few years we have seen a huge rise in programmatic, with advertisers using the vast amount of data at their disposal to identify potential customers.

“However, we are still seeing generic ads placed in front of users, causing a concerning disconnect between the creative used and the information we have at our disposal. Its our mission to help brands and agencies bring the soul back into digital advertising by enabling more creative, personalised campaigns than ever before.”