Adverty has announced a new partnership with Adsmovil, an ad tech company pioneer in innovation for digital advertising in Latin America, Europe and the US Hispanic market, as it continues its expansion into key markets globally. The collaboration brings Adverty's in-game inventory locally to Latin America, where countries such as Brazil and Mexico already are amongst the top in Adverty’s current game portfolio in terms of reach.
With this move, Adverty, the leading in-game platform for advertisers, agencies and game developers, continues to expand its global footprint. The partnership is part of a tactical move to reach Adverty’s strategy of being a truly worldwide company, and will facilitate access to its in-game inventory in key markets across Latin America – with a particular emphasis on Brazil and Mexico, where gaming currently is experiencing an incredible growth both at an industry level and within Adverty’s own in-game inventory.
Adverty CEO Tobias Knutsson explained: “This latest collaboration puts Adverty right in front of the eyes of media agencies and brands in countries where we currently have large supply, but previously haven’t been able to approach locally. Therefore, we are very delighted to work closely with the superb teams at Adsmovil across all Hispanic markets in Latin America, the United States and Spain.”
Having effectively launched thousands of mobile ad campaigns, Adsmovil is growing fast, with offices in key markets across Latin America, presence in major Hispanic cities across the US and new offices opening in Europe. The partnership is set for an immediate launch, with Sony Pictures being the first brand to run an ad campaign in Brazil during December.
Alberto Pardo, Founder and CEO at Adsmovil, said: “This is a truly win-win partnership. Together with Adverty, our local market knowledge, wide strategic vision and track record will see us further driving innovation in campaigns. Our mission is to help advertisers choose the most sophisticated ad formats, according to their unique targets and objectives.”