In-feed native advertising platform Adyoulike has expanded its collaboration with The Trade Desk, a tech platform for ad buyers, to deliver in-feed native videos programmatically across the Adyoulike publisher portfolio.

The extension of the partnership will enable The Trade Desk’s ad buyers to place native video across Adyoulike’s publisher network.

“The addition of native video in our integration with Adyoulike is great news for The Trade Desk’s clients,” said Joel Livesey, director of partnerships EMEA at The Trade Desk. “This reflects growing demand and ensures The Trade Desk’s clients have access to omnichannel supply from our Inventory Partners.  Native has been one of our fastest growing channels in 2017, and this native video expansion with Adyoulike will further facilitate the adoption of native advertising.”

The latest agreement between the two parties follows their previous programmatic native integration deal, which was announced in October 2016. This agreement saw Adyoulike’s native advertising supply side platform (SSP) integrate with The Trade Desk’s platform to expand the digital advertising ecosystem for advertisers and publishers further.

“We are increasing our relationship and products with The Trade Desk to give their buyers access to native video which is the latest development in native advertising technology and will soon form the basis of all native advertising campaigns moving forward,” said Francis Turner, US general manger and CRO of Adyoulike.