Performance network, Affiliate Window, says it has seen consistent growth in the amount of mobile traffic and sales. The company’s latest stats indicate that 7 per cent of all network sales currently transact through a mobile device or Tablet, a figure predicted to increase to 13 per cent by year end.
Affiliate Window has spent the last 18 months compiling data to provide insight on the true impact of mCommerce within the performance channel. The company published a whitepaper last year, in which it outlined the rapid growth of the sector, and highlighted the need for brands to include publishers when developing their mobile plans. The network has also acted to ensure that publishers do not unknowingly lose commissions on legitimately referred sales, with a number of developments within the Affiliate Window interface.
Advertisers’ programmes are now marked as ‘Mobile Optimised’ if they have a mobile friendly site with advanced Affiliate Window tracking. Publishers driving sales to mobile optimised merchants can now feel reassured that sales will be tracked, no matter how the user chooses to interact with the brand, whether that’s through a mobile device or computer. Publishers have the ability to discover mobile optimised advertisers by using a new filter in the merchant directory. The information can also be found in the summary section of each advertiser’s profile.
Device icons are now displayed in a number of reports, including the advertiser validation and commission reports, as well as publisher transactions. This enables partners to identify whether a transaction was made through a computer, Tablet or mobile device. With this information now available to all, Affiliate Windows says that the true impact of mobile on advertiser and publisher campaigns can be seen for the first time.
”We’ve recognised that publishers and advertisers alike are missing out on significant mCommerce opportunities that have exploded in the last year or so,” says Kevin Edwards, Affiliate Window strategy director. “We’ve made it our mission to lead the industry in showcasing the full range of activity mobile can offer, as well as highlight the more enlightened advertisers who have added our tracking to their mCommerce platforms. Reporting was the missing piece of the jigsaw for us, and I’m delighted we’re first to market with our new mobile reports that help showcase the strength of performance in the new frontier of mobile marketing."
Affiliate Window currently has over 50 brands with mobile optimised sites and affiliate tracking in place, including Debenhams, Groupon, Thorntons, Gap and B&Q.