Performance marketing platform Affise has partnered with Forensiq to protect their customers from buying fraudulent mobile inventory. Affise will use Forensiq to analyse traffic in real time and detect fraudulent publishers and human-like bots after the first few conversions.

After using the Forensiq tool, Affise client Zorka.mobi, one of the biggest CPI Networks in CIS (Commonwealth of Independent States), immediately detected 13 fraudulent publishers and has since reduced the number of fraudulent publishers to zero.

“With more than a third of mobile programmatic traffic at risk of fraud, it is crucial that companies equip themselves and their advertisers to actively mitigate these risks,” said Forensiq VP EMEA, Mark Wrighton. “We have been working with Affise to integrate Forensiq into their UI to score conversions and enable their partners to successfully protect themselves from paying for fraudulent conversions.”

Affise founder Dmitrii Zotov said the partnership with Forensiq will provide its customers with deeper insights and transparency into fraudulent pockets of supply. “The ease with which our clients are now able to eliminate these sources gives us confidence and they are now spending less time checking quality and analysing traffic, whilst providing their partners and clients with the results they need,” said Zotov.