Affle is to acquire YouAppi, a global, gaming-focused programmatic mobile app marketing platform.
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant mobile advertising. It powers integrated consumer journeys for marketers to drive high ROI and measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack, which includes Appnext, Jampp, MAAS, mediasmart, RevX and now YouAppi.
YouAppi delivers a comprehensive range of programmatic mobile app marketing solutions with real-time results optimization for the fast-growing gaming industry globally. YouAppi’s programmatic mobile app marketing platform deploys AI & ML-powered proprietary technology with sophisticated algorithms and granular audience segmentation for many of the leading global companies.
“We are excited to announce this acquisition and welcome the YouAppi team on-board in the growing Affle family,” said Anuj Khanna Sohum, MD and CEO of Affle. “We see a lot of synergies to strengthen YouAppi as a consumer platform business in the fast-growing and resilient gaming vertical. YouAppi is well aligned to our CPCU business model on both iOS and Android platforms to unlock greater consumer conversions for leading game developers globally. We appreciate YouAppi’s entrepreneurial culture and strong execution focus on tech innovations, profitable growth and financial fundamentals.” 
YouAppi Co-founder and CEO, Moshe Vaknin, said that becoming a part of Affle would allow the company to accelerate its visions and strategically align its complementary technology capabilities and combined business models, delivering greater value for its customers globally. “YouAppi is ranked amongst the top 10 platforms for North America in the Appsflyer Remarketing Index and is amongst the fastest-growing companies in the 2023 Inc. 5000 Regionals: Pacific list,” said Vaknin. “This is the result of the dedication, trust and hard work of our team, and the loyalty of our customers. We look forward to driving fast-paced innovation and greater profitability together with Affle.”
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