Global news agency, Agence France-Presse (AFP), has selected MoMac and its mobile publishing platform, GoMedia, to launch AFP Mobile, a new mobile solution that enables newspaper publishers, online news outlets and mobile network operators to rapidly deploy a fully functioning, rich media mobile news service.
AFPs customers will now have the option to mobilise any AFP editorial content, including real-time stories, video and images, brand it, and offer it to their own customers on the move via the mobile Internet.
AFP will base the service on MoMacs award-winning mobile media publishing platform, GoMedia, drawing upon its global network of newspapers, magazines and online news outlets to offer them the service on a white label basis. MoMac says that GoMedia provides seamless technical and billing integration with all operator networks, and in the off-portal environment, automatically provisioning content for thousands of different mobile handsets.
AFP will execute the sales, site build, using the GoMedia toolkit, and client management of the service, while MoMac will deliver back-end integration, billing and delivery with its global network of mobile network operators, and for the off-portal environment.
The service will work on a simple subscription or advertising revenue share model, simplifying and lowering the cost of entry to the mobile Internet market for thousands of publishers and media companies around the world.
The deal reflects MoMacs expansion strategy to acquire mobile publishing companies that have a strong domestic presence or, as with AFP, to form partnerships with companies that can exploit the advanced versatility of the GoMedia platform, and that have the international network to launch mobile Internet sites based on its flagship product.
Thanks to this publication platform, we are able to offer mobile players, from carriers, handset manufacturers to application developers, a complete offer which covers all their editorial and technical needs, says Agence France-Presse Sales and Marketing Director, Erik Monjalous. 
