After Party Studios has announced that they will produce a second season of digital content for Sky Bet and the EFL’s League of ’72 channel and social platforms.

This season will include a newly launched TikTok channel, which gained 1 million likes within its first week, alongside existing content on YouTube, YouTube Shorts, Instagram, and X.

The dynamic, branded entertainment features five of the most influential football creators—PK Humble, Billy Wingrove, Manny, StevoTheMadMan, and James Allcott—taking on EFL clubs across the country in a variety of entertaining challenges and formats.

Following the success of the first season, which attracted double the new viewers to the League of ’72 YouTube channel, accumulating over 12 million views, 13 million impressions, and 750k engagements, the show is back with new content for the 24/25 season.

Joshua Barnett, Managing Director at After Party Studios, said, “We’re delighted to be adding TikTok to the League of ‘72 social stable and we’re pumped to have passed one million views in just a week since launch.

“Our goal has always been to give the EFL’s brilliant 72 clubs the spotlight they deserve through creating fresh, culturally relevant content that viewers want to share with their mates, and we couldn’t do it without Sky Bet and the EFL’s incredible support.”

Kevin Brain, Head of Content & Publishing at Sky Bet, added, “We were keen to put a new spin on some of the tremendous access we get through our partnership with the EFL, and APS really delivered last season with new strands and formats to grow the channel. We’re really excited to see where we can take it with them this season.”