mGage

Agency Collects Award for 02 Retention Work

David Murphy

Archibald Ingall Stretton triumphed in the first Mobile Marketing awards, staged as part of the Mobile Marketing 2005 conference, held yesterday in London.

The company won the award for Best Use of Mobile in Customer Retention for its 10% campaign for 02, and then took the Grand Prix award for the same campaign, voted for by delegates, via text shortcode naturally, using Marvellous Mobile technology, on the night.

Other winners were as follows:


Most Innovative Use of Mobile in Marketing: The Light Agency Sainsburys Shop, Scan, Save.


Best Example of Mobile Creating Customer Benefit: The Light Agency Sainsburys Shop, Scan, Save.


Best example of Mobile Creating New Revenue Streams: Flytxt Comic Relief Red Nose Day 05.


Best New Offering From a Mobile Services provider: YooMedia Dateline 3G Service.


Best Use of Mobile in Brand Building: Poke London/Naked Communications Orange Paper Film Festival.


There was no winner in the Best Example of Mobile Marketing on an International Scale category, but Mindmatics was commended for its work for MTV Networks Europe.


Conference organiser Vantage Conferences says that after a successful day, it is already making plans for next years event.


Mobile Marketing 2005