Agent Provocateur Lets Shoppers Pick Naughty or Nice with Interactive Video

Agent Provocateur 2

Agent Provocateur has launched the first phase of its Christmas 2016 ‘Naughty or Nice’ campaign with an interactive video.

The video, which claims to be the first of its kind, features British actress Juno Temple and items from the brands Autumn/Winter 2016 collection. It is composed of two synchronised videos – one Nice version, one Naughty – which the viewer can switch between by tapping the screen.

The video will be promoted across the retailers social presence on Facebook, Twitter and Instagram, and appear on the Christmas shopping page of its website.

Its part of a wider campaign which will also see Agent Provocateurs 120 stores decked out to match either the ‘naughty’ or ‘nice’ theme, with corresponding merchandise including bespoke wrapping and lenticular cards which show a different illustration from each angle, and a second phase of the digital campaign yet to come.