AI infrastructure firm Pixis secures $85m in C1 funding round

Pixis, a codeless AI infrastructure company focused on enabling brands to enhance performance marketing, has raised $85m in its series C1 funding round. The round was led by Touring Capital and brings the company’s capital raised to $209m. The new and existing investors who participated in the funding round include Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures. The funding will be used to deepen Pixis’ AI capabilities, accelerate global expansion, invest in R&D to refine and launch a generative AI-powered creative studio, and build strategic product and business partnerships.

Pixis develops accessible AI technology for growth marketing. Its product suite includes targeting, in-flight performance optimization and generative AI capabilities. Since launch, Pixis has demonstrated a tremendous growth trajectory, with its platform leveraged by more than 200 global brands, including DHL, Carsome, Joe & The Juice and HDFC Bank.

Pixis recently launched its creative studio, with AI capabilities that enable brands to instantly generate photorealistic creative assets – both 3D images and videos – through simple text prompts. The creative studio is deeply integrated into Pixis’ marketing campaign optimization capabilities, embedding contextual campaign data into the creative asset generation process.

“This is shaping up to be an exciting year for Pixis as we welcome Touring Capital as investors,” said Pixis Co-founder and CEO, Shubham A. Mishra. The Touring team have been important thought partners over the years and we are delighted to announce our new partnership. With this capital raised, we will continue to concentrate on strategic channel partnerships with renewed vigour, and invest heavily in our R&D efforts.”

This year also saw a significant expansion of Pixis’ AI infrastructure, with the company having achieved its goal of building 200 AI models. Along with having successfully beta-tested its generative AI-powered creative studio, it has also released several products for cross-platform growth marketing. Additionally, the company has also begun live deployments of its AI-powered solutions for B2B companies.