Two-thirds (65%) of marketers are concerned AI is being introduced too quickly, according to new data.

New research from the Chartered Institute of Marketing (CIM) revealed that 52% of marketers are concerned that the new tool will overshadow parts of their jobs and hamper their personal development.

Meanwhile, 61% believe they have the skill to adjust to the new technologies.

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The data also claimed three-fifths (59%) said they’re concerned that brands are spending less due to external financial pressures, with 49% worried that the growth of the marketing industry in Britain will be surpassed by its international competitors.

CIM Director of Marketing and Communications, Mark Scott, said: “As we continue to operate in challenging times it’s great to see the importance being placed on people and the well-being of individuals by organisations. The research confirms that this ultimately drives better business outcomes as well as benefiting individuals.

“Team retention will continue to be a challenge for businesses in the second half of 2024. The cost of living crisis and inflationary pressure will undoubtedly require many of us to tighten our belts. Marketing leaders must continue to prioritise the well-being of their teams in order to keep hold of great talent.”

This comes as 44% of respondents added that their team has not become more diverse within the last year.

Whereas, 56% stated that they felt that progress had been made on diversity and inclusion within their teams.

Some respondents reported seeing a greater diversity of ethnicities (28%), genders (12%), and ages (11%) when compared to 12 months ago. The industry also saw marginal progress on neurodiversity (3%) and physical disability representation (2%), it revealed.

Scott added: “Marketing has a huge responsibility to drive diversity and inclusion. While it’s encouraging to see that some marketers feel progress has been made on ED&I initiatives, there is still more to be done to see improvements across the board.

“Defining what good looks like in this area should be high on the agenda for every marketing leader.”