Customer loyalty firm AIM Solutions has partnered with Telefnica O2 Ireland to devise and implement the operators new b2c Treats initiative.
O2 has 1.7 million customers in Ireland who can choose from a range of travel, lifestyle and leisure Special Treats which can be redeemed at over 1,000 destinations across Ireland and a further 1,500 worldwide. Eligible customers will be sent an SMS to advise them that they have been awarded a Special Treat and give them instructions on the simple mechanism to choose and redeem their reward.
AIM Solutions supplies travel and leisure incentives and promotions to blue chip companies. In addition to providing the usual agency services of creativity, sourcing and design, AIM also extended its fulfilment service and created a customised version of its unique burning code software, to allow O2 customers to be automatically identified and directed to the correct landing page on the O2 site. From there, they are able to select the reward voucher of their choice online, download it and print it out. Their claim code is also burnt into the voucher, making it unique and countering any potential viral over-redemption issues. Full redemption statistics are also available, so that O2 will be able to see exactly who has downloaded which Treat and when.
To suitably reward O2s customers, we have recruited a large number of partner suppliers to deliver these rewards and offer something for everyone, virtually on their doorstep, says AIM Solutions Managing Director, Simon Kent.