AIME To Stage Mobile Seminar

The Association for Interactive Media & Entertainment (AIME) is staging an early-evening Knowledge & Networking seminar entitled Putting Mobile at the Heart of Marketing on 16 October. The event, sponsored by mobile technology company WIN, takes place at the Radisson Edwardian Hampshire Hotel, Leicester Square in London, and starts at 5.30.
Speakers include David Gibbs, General Manager, of BSkyB, Dan Rosen, Head of Mobile at AKQA, Matthew Postgate, Controller, Mobile, Future Media & Technology at the BBC, Scott Seaborn, Head of Mobile Technologies at Ogilvy Group, and Sally Weatherall, MD of New Media at WIN plc. The Chair is Andrew Darling, Director of Communications at AIME.
Topics under discussion include triggering the consumer digital journey with brands; mobile calls to action; maximise brands potential in the mobile channel; cross-media integration; and compliance. There will also be case studies showcasing digital agency and publisher experiences, and tips on how to make a success of the mobile channel.
Registration for the event costs 50 for AIME members, 80 for non-members. Theres more information here.

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