Airbnb has big plans with name change and increased investment in China

Brian Chesky, Airbnb CEO and co-founder

Airbnb has changed its name in China as it bids to crack the nut that many US companies have failed to crack before.

The accommodation company will now be known as ‘Aibiying’ – which means ‘welcome each other with love’ – in the Chinese market. As part of the rebrand, Airbnb has also tripled its workforce from 60 to 180 employees, as well as doubling investment, in the nation.

Airbnb has also launched its Trips service in Shanghai. Trips, which the company first launched in November, suggests ideas for things to do and places to visit to travelling customers.

“There’s a whole new generation of Chinese travellers who want to see the world in a different way,” said Brian Chesky, CEO, co-founder and head of community at Airbnb. “We hope that Aibiying and our Trips product strikes a chord with them and inspires them to want to travel in a way that opens doors to new people, communities and neighbourhoods across the world. I’m really excited about our future here.”

According to the company, it has approximately 80,000 listings and has seen almost 1.6 guest arrivals within China. It has signed MOU (memorandum of understanding) agreements with Shanghai, Shenzhen, Chongqing, and Guangzhou, ‘to help maximise the benefits of home sharing’.