Programmatic Lunch

AirG Helps Kids with Mobile Ad Space

David Murphy

AirG, which claims to be the worlds largest mobile community, has revealed that it has donated more than $200,000 (101,000)in mobile advertising to Kids Help Phone to help raise awareness for the organisations valuable services among AirG's millions of mobile customers.
Kids Help Phone is Canada's only toll-free, 24-hour, bilingual and anonymous phone and web counselling, referral and information service for young people. AirG ran a series of mobile ads in its community that were created specifically for Kids Help Phone and targeted to certain mobile user groups within Canada. Some of the ads listed the Kids Help Phone web address and phone number, and, where technically feasible, the ads could be clicked on to connect directly to Kids Help Phone. The mobile advertising landing pages were viewed more than 4 million times during a two-month period, and as a result, Kids Help Phone was able to reach more young people and potential donors than ever before.
Many of AirG's customers in Canada are in the same target demographic as the young people that Kids Help Phone supports, says AirG Director and Co-Founder, Frederick Ghahramani. With AirG's detailed user profiling capabilities, we have been able to reach out to young people directly with information about Kids Help Phone, and enable our customers to instantly connect with Kids Help Phone from their mobile phones.
Graham Lute, Vice President, Marketing and Fund Development for Kids Help Phone says the organisation is grateful to AirG for making the ad space available to help it get its message out to young people through their mobile phones. He says:
As technology continues to develop, Kids Help Phone needs to communicate with young people through their medium of choice, and we appreciate the support of companies like AirG which help us reach our audience of users and donors in innovative new ways."