Preference Choice Publication

Airship announces keynote speakers for Elevate 2021, Benedict Evans first up

Mobile Marketing - Member Content

Customer engagement company Airship has announced the line-up for Elevate 2021, the second annual global virtual forum for marketers and mobile product owners, taking place from 27-28 October, 2021. Experts in mobile app experience and engagement will share how they’ve adapted and accelerated strategies to capture more value from mobile and drive competitive differentiation. Confirmed speakers include executives from Ace Hardware, The Allstate Corporation, Chipotle, CNBC, DAZN, Douglas, Disneyland Paris, GetPlus, Hawaiian Airlines, KeyBank, EnBW, Kilo Health, Onefootball, Ryde Technologies, Shell, Sirius XM, Synchrony, Ulta Beauty and YTL Communications –  with more to come.

Registration for Elevate 2021 is free, with many more reasons to attend, and programming begins 27 October at 9 a.m. PDT for the Americas. Programming for APAC and EMEA starts 28 October at 8 a.m. IST/12:30 p.m. AEDT and 1 p.m. BST, respectively. In addition to keynotes, customer-led sessions and panels, small group breakout sessions will enable peer-to-peer discussions and networking opportunities. Elevate 2021 is hosted in partnership with AppsFlyer, Mixpanel and mParticle.

Leading technology analyst and visionary Benedict Evans, formerly of Andreessen Horowitz (a16z), will deliver the first featured keynote, providing a macro view of all the ways that brand, retail, eCommerce, advertising and marketing are being overturned, and how mobile apps are becoming the universal touchpoint, fuelling new models of customer experience that require brands to adapt to changing consumer behaviours. Following that, Jonathan Kay, Co-founder and CEO of Apptopia, will share comprehensive data and insights into consumer app trends and how brands are driving app-first initiatives across industry verticals.

“Today, mobile apps are becoming a definitive destination for consumers and brands. This growing shift requires a new way of thinking and operating in order for brands to create and capture new levels of value,” said Airship CEO and President, Brett Caine. “Elevate 2021’s unique blend of live, interactive content and virtual breakout rooms led by the world’s foremost experts, offers the perfect place for marketers, mobile product owners, developers and others to gain inspiration and knowledge from those who are successfully responding to what this shift means for their customers and brands.”

Airship in independent industry analyst evaluations
Airship was recently named a Leader in “The Forrester Wave: Mobile Engagement Automation, Q3 2020”, receiving the highest score in the Strategy category and the second highest score in the Current Offering category.

Also, for the second consecutive year, Airship was positioned highest in its ability to execute and also furthest for its completeness of vision in Gartner’s 2020 Magic Quadrant for Mobile Marketing Platforms, and received the highest Product Scores across all three Use Cases in Gartner’s 2020 Critical Capabilities for Mobile Marketing Platforms, including the Acquisition, Engagement and Retention Use Cases.