Airtel Africa Deploys Synchronica Messaging

Telecoms company Airtel has deployed a Sychronica messaging system in 16 African nations. 

Based on Sychronicas Mobile Gateway, the Airtel Connect system brings push email, instant messaging, and social networking on mass-market phones in the region. 

The launch is the culmination of a group-wide framework agreement between Airtel Africa and Synchronica. 

Airtel Ghana will be the first operator to launch the Airtel Connect service. The service has a fixed monthly price of $1.99 (£1.23) to the consumer. 

“Synchronica has proven itself to be the ideal mobile messaging partner for us,” says Andre Beyers, chief marketing officer at Airtel Africa. “Since we chose to work with Synchronica, they have met all of our development, integration, and deployment milestones. With Airtel Connect, we can offer all of our customers, regardless of which mobile device they use, a user-friendly way of connecting to their favorite email, IM, and social networking services.”

Carsten Brinkschulte, CEO of Synchronica, says: “Airtel shares our view that forward-thinking operators need to introduce addictive data services that can be enjoyed by the mass market, not just those who own a high-end smartphone. Our solution will help Airtel not only to increase average return per user (ARPU), but also to combat churn.”