Comviva has entered into a strategic partnership with Airtel Bangladesh to provide messaging solutions under its Unstructured Supplementary Service Data (USSD), Short Message Service Center (SMSC) and BMG (Bulk Messaging Gateway) portfolio.

Comviva says its USSD FLARES (Framework to Launch Applications and Rapidly Evolve Services) will drastically reduce overall costs around Airtel Bangladesh’s operator portal. The solution will also provide airtel bangladesh with a single-window web-based environment to access, create, execute and manage services.

With the deployment of SMSC portfolio, Comviva says that Airtel Bangladesh will witness a sharp increase in usage of SMS over its network. The solution will optimally deliver messages with minimal latency during periods of intense continuous traffic. In addition, says Comviva, rich SMS features such as SMS Upload, SMS Storage, SMS Forward, SMS Copy, Auto Reply, Email notification, SMS Signature and Web Portal will facilitate Airtel Bangladesh to offer unique and innovative services to its subscribers.

Comviva has also deployed its Bulk Messaging Gateway (BMG) solution. This is a high-capacity SMS platform that delivers cross-carrier messaging for enterprise customers. The BMG solution will create a new revenue opportunity for airtel and will enable promotions and corporate messaging, helping the operator deliver better message management over SMS.

“We are very pleased to partner with airtel bangladesh for our messaging solutions,” says Comviva CEO, Manoranjan Mohapatra. “With 5bn mobile users globally able to access self-care services and content, there is great scope to extend the range of content and applications available via USSD and SMS to drive value added service usage. Having achieved success with deployments of messaging solutions across the globe, we are confident of adding value to airtel’s services in the region. We see our messaging solution supporting airtel as they extend their service to newer segments across the country.”