Airwide Solutions, which provides next-generation mobile messaging and mobile Internet infrastructure, applications and solutions, took the Gold Award in the Innovation in Mobile Advertising category at the recent inaugural Visiongain Mobile Advertising and Marketing Awards (MAMAs). 
The Innovation Award was the most hotly-contested category, drawing up to three times as many entries as the next closest category. Airwide won for the companys Mobile Advertising solution that enables mobile operators to effectively capitalise on the growing demand for mobile marketing and advertising. The solution, which has already been deployed at Blyk, the pan-European ad-funded mobile operator, enables operators to better promote their services and brand differentiation, as well as supporting multiple advertising models and interactive sales campaigns. 
Winning an industry award of this nature is important validation of Airwides product direction and vision of enabling compelling new services such as mobile advertising that are based on proven mobile infrastructure, says Kaj Hagros, Airwide Solutions Vice President of Market Development. Examples such as this service that have been deployed as part of exciting new mobile advertising business models are proof that this is not just a vision, but is also being executed on today. 
Richard Walledge, Event Producer for the Visiongain MAMAs, says it was Airwides capacity to apply technological innovation to solving some of the issues that are inhibiting the growth of mobile advertising, as well as the companys success with real-world customers, that made them stand out.