App Marketing Pro

Aito Secures Blyk Deal

David Murphy

Blyk, the free, ad-funded mobile network for 16 to 24 year-olds, has signed a frame agreement with Aito Technologies, the Customer Experience Management (CEM) solution provider, for the delivery and implementation of its CEM software product, Aito, to the UK market. The award follows a successful 3-month pilot installation, which began in May.
Aito, which has been integrated into the Blyk network, takes business intelligence from network traffic data and offers Blyk in-depth analysis of service usage, member behaviour patterns and trends. Aito notes that the information is given to key staff directly involved in business management, including sales and marketing managers, member service teams, and product managers, in a form which is easy to use and act on.
Aito is designed to ensure that mobile subscribers are having a great network experience, at all times, whether making a voice call, sending a text or MMS, or, in the case of Blyk, receiving relevant mobile ads with their services. Aito says the solutionwill provide Blyk with a 360-degree view of the activities and overall experience of its entire subscriber base.
Thanks to Aito, we have moved away from static reporting of individual parameters to a fully dynamic combination of reported data from different data sources, says Timo Romppanen, Blyk Business Manager responsible for the relationship with Aito Technolgies. This enables us to form a full view of customer behaviour and gives us immediate feedback on necessary changes to the network and service offering. The best part is that the user/operator interface is highly intuitive and easy to learn, and has freed resources, which used to be dedicated to the needs of business intelligence personnel."