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Alaska Airlines Introduces Passbook Boarding Passes

Alex Spencer

Alaska Airlines has updated its iOS app and mobile site to enable travellers to save their boarding passes to Passbook.

The functionality, powered by Urban Airship’s PassTools API, dynamically updates the passes to reflect any changes to seat assignments, gates and departure times. 

“Alaska Airlines has a long history of innovation, including being the first airline in the US to sell a ticket and check in a customer online," said Curtis Kopf, VP of customer innovation at Alaska Airlines. “While we’ve enabled electronic boarding passes for some time through our own native apps, support for Passbook will offer our customers additional mobile functionality guaranteed to make the travel experience even easier. This has been a big request from customers.”

Alaska Airlines will also be leveraging Urban Airship's push messaging capabilities in both its iOS and Android apps to deliver real-time flight alerts and check-in reminders to customers.