Albanian Mobile Communications (AMC), Albanias largest mobile phone operator, has expanded its Comverse Fun Dial ringback tone capacity, as a result of quick and widespread service take up. Locally branded Fun Tunes, the service was deployed by AMC in conjunction with Comverse and Innova SA, Comverses sales and marketing partner, which helps operators to identify and implement solutions that integrate communication and IT Services to business needs.
Comverse Fun Dial ringback tones enable users to replace the standard ringing tones that callers normally hear with personalised music and other content. Users can select different content for different callers.
Fun Tunes proved an almost instant success with our users, says AMC Marketing Manager George Papadakis. The rapid market penetration is a result of the strong product, the attractive user interface, and the intensive work of the consumer marketing team. Being the first and only operator in our country to offer a ringback tone service underscores our customer-centric focus, our dedication to innovation and quality, and helps to sustain our edge as the market leader. 
